About us - Say it like you mean it. Design with guts.

Sassy Jac was born from the belief that honesty, humour and heart belong in the same sentence – and sometimes, so does the odd swear word.

Hi, I’m Jac Sinnott – illustrator, straight-talker, and founder of Sassy Jac.
I’ve always believed in calling it like it is, but it was during Ireland’s Repeal campaign in 2018 that I really found my voice. Speaking up on issues that mattered gave me the confidence to create work that’s unapologetic, meaningful, and a little bit bold. (OK, sometimes a lot.)

Everything I design starts with a moment of truth – something heartfelt, hilarious or a little too real. From the first card I made, the goal’s been the same: create something people actually feel, not just something nice to look at.

Now, from my home studio in Tramore, I design a range of cards, prints, mugs and totes that capture those truths with colour, character and a distinctly Irish tone. The kind of things you buy for people who get it. Or for yourself, when you need the reminder.

People often tell me my work is like nothing else out there – different, yes, but also real. And that means the world. Because when you put something out there with guts and meaning, and someone else connects with it? That’s the magic.

So if you like your gifts with a side of sass and your sentiment served straight up, you’re in the right place.